Social Listening
BJP Chhattisgarh across Facebook, YouTube, X and news websites. 26 Jun - 26 Jul 2026.
Reach is almost entirely self-generated: 71.9% of all impressions came from BJP leaders and official handles, against just 11.9% from earned news coverage. Mentions fell 50.2% versus the previous window while interactions rose 20%, so a smaller volume of posts is working harder. The exposure is that if party handles slow down, total reach collapses with them.
Share of voice against rival parties
Who is setting the Chhattisgarh political agenda, by volume of conversation and by reach.
How the tone breaks down
Scored on 144 of 144 mentions. Two carried too little text to classify.
1 of the highest-reach negative-tone posts is BJP's own attack line on Congress. Tone scores the language, not the side it helps, so these inflate the negative count without being a problem to fix.
Genuinely hostile and travelling: Molitics on YouTube, 90.3k views and 3.4k likes. This is the one to counter.
What the conversation is actually about
Ranked by attention needed: volume weighted by negative sentiment and growth. Work this list top-down.
| Theme | Mentions | Net tone | Trend | What is driving it |
|---|---|---|---|---|
| Criticism of state government | 16 | -54 | 31% | Displacement and land-acquisition commentary from creator channels |
| Attack lines on Congress | 18 | -22 | 44% | Naxal-glorification charge against Congress leaders |
| Organisation & appointments | 34 | +38 | 12% | District office openings, core committee meetings, social media team review |
| Law & order / Naxal operations | 9 | -12 | 15% | Security operation coverage in Bastar division |
| Government delivery & schemes | 27 | +31 | 8% | Mahtari Vandan, PM Awas and Jal Jeevan progress claims |
| CM & ministerial activity | 22 | +18 | 21% | Vishnu Deo Sai public engagements and party cell meetings |
Who is generating BJP's reach
Separates reach the party controls from coverage it earned. Earned reach is the harder, more durable kind.
The remaining 31 accounts produced 101 of the 144 mentions but only 184k impressions. Volume is broad; reach is concentrated in a handful of handles.
Daily mentions, with what caused each spike
A spike only means something if you know the event behind it. Annotated days are listed below the strip.
Where the conversation lives, and where it lands
Mention share and reach share diverge sharply here, which changes where effort should go.
| Channel | Mentions | Reach | Reach share | Reach / post | Engagement / 1k |
|---|---|---|---|---|---|
Facebook | 37 (25.7%) | 1.37M | 80.9% | 36,973 | 1.26 |
Instagram | 18 (12.5%) | 148k | 8.7% | 8,222 | 42.16 |
YouTube | 71 (49.3%) | 122k | 7.2% | 1,718 | 29.51 |
Websites | 16 (11.1%) | 51.4k | 3% | 3,215 | 1.17 |
X (Twitter) | 2 (1.4%) | 2.5k | 0.1% | 1,250 | 10 |
YouTube carries the most posts but Facebook carries the reach. Per post, a Facebook mention travels roughly 4× further than a YouTube one.
Who moves the conversation
Sorted by total reach. Reach per post is the fairer read: it shows who travels rather than who simply posts most.
| # | Account | Tone mix | Posts | Reach | Reach / post | Interactions / post |
|---|---|---|---|---|---|---|
| 1 | Brijmohan AgrawalParty BJP MP, former state minister | 3 negative (15%) | 20 | 558k | 27.9k | 53 |
| 2 | BJP ChhattisgarhParty Official state party handle | 1 negative (33.3%) | 3 | 246k | 82.1k | 3.3 |
| 3 | Ajay ChandrakarParty BJP MLA, former state minister | 1 negative (12.5%) | 8 | 174k | 21.8k | 38.6 |
| 4 | Dr Raman SinghParty BJP, former Chief Minister | 1 | 170k | 170k | 185 | |
| 5 | Asian News International (ANI)Media National news agency | 1 | 151k | 151k | 0 | |
| 6 | MoliticsCreator Political commentary channel | 1 | 90.3k | 90.3k | 3360 | |
| 7 | Abhishek SinghParty BJP leader | 3 | 68.2k | 22.7k | 53.7 | |
| 8 | bhaskar.comMedia Dainik Bhaskar, Hindi daily | 2 negative (100%) | 2 | 31.7k | 15.8k | 0 |
| 9 | ndtv.inMedia NDTV, national broadcaster | 2 | 10.6k | 5.3k | 0 | |
| 10 | patrika.comMedia Rajasthan Patrika, Hindi daily | 2 | 9.0k | 4.5k | 0 |
What to do about it this week
Derived from the panels above, ordered by urgency.
The posts that actually travelled
Every post carries both its tone score and its stance, because the two often disagree.
श्री Ajay Jamwal जी, एवं Bjp Chhattisgarh के प्रदेश अध्यक्ष श्री Kiran Singh Deo जी के साथ कवर्धा (कबीरधाम) में नवीन भाजपा जिला कार्यालय के लोकार्पण कार्यक्रम में शामिल हुआ। यह नया जिला कार्यालय संगठन की मजबूती, कार्यकर्ताओं की ऊर्जा और जनसेवा के संकल्प को नई गति प्रदान करेगा। सभी कार्यकर्ताओं एवं क्षेत्रवासियों को हार्दिक शुभकामनाएँ।
Chhattisgarh Chief Minister Vishnu Deo Sai attends BJP cells meeting in Raipur #VishnuDeoSai #KiranSinghDeo #BJP #Chhattisgarh #Raipur #BJPMeeting #PoliticalNews #PartyStrategy #Leadership #Governance #IndiaPolitics #BreakingNews #BJPOrganisation #StatePolitics #NewsUpdate
अबकी बार घर उजाड़ने वाली सरकार ! | Political Naari by Nivedita
माननीय राष्ट्रीय सह संगठन महामंत्री श्री Shivprakash जी, माननीय मुख्यमंत्री श्री Vishnu Deo Sai जी, माननीय क्षेत्रीय संगठन महामंत्री श्री Ajay Jamwal जी, माननीय प्रदेश अध्यक्ष श्री Kiran Singh Deo जी, माननीय प्रदेश संगठन महामंत्री श्री Pawan Sai जी ने आज प्रदेश भाजपा कार्यालय कुशाभाऊ ठाकरे परिसर में भाजपा, छत्तीसगढ़ कोर कमेटी की बैठक ली।
भारतीय जनता पार्टी के केंद्रीय कार्यालय में भाजपा सोशल मीडिया के राष्ट्रीय संयोजक श्री Amit Malviya जी से भाजपा छत्तीसगढ़ प्रदेश सोशल मीडिया टीम ने मुलाकात की। इस अवसर पर प्रदेश सोशल मीडिया संयोजक श्री Mitul Kothari जी ने प्रदेश में संचालित सोशल मीडिया गतिविधियों एवं संगठनात्मक कार्यों की विस्तार से जानकारी साझा की।
नक्सली हिड़मा को अपना रोल मॉडल मानने वाले कांग्रेसी देश और छत्तीसगढ़ की जनता से बिना शर्त माफी मांगे। जिस व्यक्ति के नाम के साथ नक्सली हिंसा, निर्दोषों की हत्या और जवानों पर हमलों की यादें जुड़ी हों उसका महिमा मंडन किसी भी कीमत पर स्वीकार नहीं हो सकता। श्री Prabal Pratap Singh Judev जी माननीय प्रदेश उपाध्यक्ष भाजपा छत्तीसगढ़ #माओवादी_कांग्रेस